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Macomb-OU INCubator
  Incubate. Innovate. Accelerate.



The Mac-OU INC staff wishes you joyful holidays and a happy 2014. . .

And, of course, may your businesses prosper!

We bring you the Fireside Chats and Lunch & Launches as a way to learn from the experts. We're making it our New Year's Resolution to continue that education in our free time. Why don't you join us, with some of our favorite biz reads from 2013?

"I Moved Your Cheese: For Those Who Refuse to Live as Mice in Someone Else's Maze"
By Deepak Malhotra
Reviewed by Kathleen Buchanan

 Mac-OU INC Recommendation Meter: 9

"I Moved Your Cheese" (IMYC) is a clever rebuttal to the best-selling book "Who Moved My Cheese," (WMMC) which was previously reviewed by Joan Carleton in the September, 2012 newsletter. Both books emphasize quality over quantity, as every page is undeniably packed with life lessons. They both offer solutions and considerations for dealing with change. WMMC encourages one to adapt to change, while IMYC encourages one to steer the change before it steers them.

"Zen and the Art of Motorcycle Maintenance"
By Robert M. Pirsig
Reviewed by Joan Carleton

 Mac-OU INC Recommendation Meter: 9

While perusing for a book for this month's newsletter, I came across many "top 10" lists for entrepreneurial reads. "Zen and the Art of Motorcycle Maintenance" appeared on so many of them that my curiosity was sparked.

"Zen" tells the story of a man, presumably the author, and his son, Chris, who take a motorcycle journey from Minnesota to California.

"The Power of Habit"
By Charles Duhigg
Reviewed by Joan Carleton

 Mac-OU INC Recommendation Meter: 10

If I may be so bold, "The Power of Habit" is the best book I have read for the newsletter yet. Charles Duhigg's writing style makes the content entirely fascinating and completely relevant.

Through case studies, experiments, interviews and scientific fact, Charles Duhigg explores the complex creation that is the human mind, and how habit is a part of basic instinct developed over time.

"Never Eat Alone"
By Keith Ferrazzi
Reviewed by Joan Carleton

 Mac-OU INC Recommendation Meter: 7

The opportunities for networking are endless, from large events to smaller meetings. Thinking critically, do you take full advantage of these occasions? What are your tactics? Do you work to only find immediate and mutually beneficial contacts, or do you attempt to create actual relationships with as many individuals as possible?

These questions all lead to Keith Ferrazzi's main point, which is evident in the book title.

"The Social Animal"
By David Brooks
Reviewed by David Boni

 Mac-OU INC Recommendation Meter: 10

Before picking up "The Social Animal," I heard nothing but rave reviews from friends and colleagues. I even went as far as applying for a library card for the purpose of checking out this book. Within the first couple pages, it was clear these high expectations would be met.

"The Social Animal" explains why humans are, above all, social creatures. More specifically, humans exhibit certain behavior due to genealogical, sociological, psychological and anthropological reasons.

"Making Ideas Happen"
By Scott Belsky
Reviewed by David Boni

 Mac-OU INC Recommendation Meter: 8

As many creative professionals may already know, ideas tend to be a dime a dozen. The real value a creator can bring to the table is follow-through on those ideas. But how do we, as entrepreneurs and inventors, go about turning these ideas into reality? That is exactly what is covered in the book "Making Ideas Happen" by Scott Belsky.

Belsky explains that in order to make an idea happen, one must be willing to rearrange his or her life in order to provide an atmosphere and lifestyle that is conducive to productivity.

"Today Matters: 12 Daily Practices to Guarantee Tomorrow's Success"
By John C. Maxwell
Reviewed by David Boni

 Mac-OU INC Recommendation Meter: 7

"We exaggerate yesterday, overestimate tomorrow and ultimately, underestimate today." "Today Matters," by John C. Maxwell, addresses this problem with daily disciplines. These disciplines are categorized by the 12 concepts of attitude, priorities, health, family, thinking, commitment, finances, faith, relationships, generosity, values and growth.

Each chapter is devoted to one of the concepts listed above and includes a description, thoughts for reflection and exercises.

"The Lean Entrepreneur"
By Brant Cooper and Patrick Vlaskovits
Reviewed by Joan Carleton

 Mac-OU INC Recommendation Meter: 8

The Lean startup methodology was coined and raised to popularity by the likes of Steve Blanks and Eric Ries (view Mac-OU INC's review of Ries' "The Lean Startup"). Mac-OU INC's Oakland University Lean Diversification program has hopped on board with Lean startup program offerings. As Mac-OU INC defines it, "don't just become Lean, startup Lean!"

Successfully launched in 2012, Mac-OU INC's Startup Lean program will be held this September.

"The Happiness Advantage"
By Shawn Achor
Reviewed by David Boni

 Mac-OU INC Recommendation Meter: 9

I stumbled upon "The Happiness Advantage" after watching a "Ted Talk" from author Shawn Achor. Achor graduated from Harvard University with a degree in positive psychology and then spent nearly a decade teaching and studying Harvard students. He is now regarded as an expert on the connection between happiness and success.

Divided into seven key principles heavily supported by case studies, Achor's overall theme is that happiness can have a huge impact on the path to success.

"Suburban Nation: The Rise of Sprawl and the Decline of the American Dream"
By Andres Duany, Elizabeth Plater-Zyberk & Jeff Speck
Reviewed by David Boni

 Mac-OU INC Recommendation Meter: 10

Imagine taking a trip back to the early 20th century. The suburban homes, which currently account for over 50 percent of America's housing, would be replaced with city blocks, downtown lofts and scattered houses along the countryside. Traffic would be virtually nonexistent and local business would be flourishing. Now, compare that to our modern mix of big box stores, identical houses and nearly abandoned cities.

Why did we decide to stray away from our original system that worked so well?

"Plowing Through: The Story of Drake Manufacturing Services"
By Dick Williams
Reviewed by Joan Carleton

 Mac-OU INC Recommendation Meter: 10

"Making innovative combinations of existing materials and forces; the source of all truly important changes in the economy; creative destruction at work."- Joseph Schumpeter, John Drake's favorite definition of entrepreneurship

At my sister's recent wedding, it was a great pleasure to see extended family members from all corners of the country. This included John and Cathi Drake of Drake Manufacturing Services (DMS). In a conversation about my work with entrepreneurs, I discovered more about their work successes.

Macomb-OU INCubator at Velocity Collaboration Center
6633 18 Mile Road, Sterling Heights, MI 48314
Phone: (586) 884-9320 |




Lunch & Launch: Export Series
"Establishment of Local Sales Agency Relationships"
Joe Gustavus, Miller Canfield
Jan. 9, 12 -1 p.m.

Lunch & Launch: Export Series
"Establishment of Local Distributor Relationships"
Joe Gustavus, Miller Canfield
Jan. 16, 12 - 1 p.m.

Lunch & Launch Export Series
"Establishment of a Subsidiary"
Joe Gustavus, Miller Canfield
Jan. 23, 12 - 1 p.m.

Lunch & Launch Export Series
"Establishment of a Joint Venture"
Joe Gustavus, Miller Canfield
Jan. 30, 12 -1 p.m.

Annual Collaboration for Entrepreneurship (ACE)
Burton Manor, Livonia
Jan. 30, 2 - 8 p.m.

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